GMA News Online recently launched two new applications for mobile, enabling users to download the latest news at their convenience. Powered by GMA New Media, Inc. (NMI), GMA Network’s digital arm, GMA News Online applications are now available for Android smartphones and tablets and for iPhone users as well. The iPhone app is recommended for use in iPhones but may also be used in the iPad.
The mobile applications for Android and iOS devices allow users to get news content at their leisure. They also provide automatic updates of news stories and photos when a connection to the internet is detected. When offline, users can continue reading previously downloaded content. Everything is downloaded directly to the mobile device. GMA News Online is the first Philippine news site with its own Android application.
Mobile phones using Google’s Android mobile OS are now the world’s fastest-selling smartphones. Based on independent research from Gartner Inc., Android-powered devices won the top spot in the US smartphone market. In the Philippines, entry-level models of Android smartphones are widely available for as low as P4, 000 per unit. Barely two months after its release in the iTunes Store, GMA News Online’s iPhone app is in the Top 3 for the news category in the Philippines.
Both apps have so far had an average of five star ratings from users. The apps offer other functionalities such as the sharing of news feeds via Facebook. Upgraded versions with video and audio streaming, commenting platform, and user-customization are being developed, according to NMI VP for Development and Operations Michaela Agcaoili. Meanwhile, GMA News Online Editor-in-Chief Howie Severino said that GMA is establishing itself as a local leader in the mobile Internet with the launches of the two apps.
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